Trust needs timing
A testimonial at the bottom of a page is useful, but a small proof point beside a service promise is often stronger.
The goal is to answer hesitation before it turns into doubt. Good trust signals feel like part of the page, not decoration added later.
Make proof feel designed
Client names, outcomes, project snapshots, and short quotes can all work if they support the story around them.
When proof is placed with care, the brand feels more confident without needing to shout.